Ideal Research Solutions. Refined Marketing & Social Research Specialist.

Retail audits help brands measure and monitor retail success by analyzing the shopper's experience with your products in-store.

Monitoring is the systematic process of collecting, analyzing and using information to track a programme’s progress toward reaching its objectives and to guide management decisions. Monitoring usually focuses on processes, such as when and where activities occur, who delivers them and how many people or entities they reach.

Ad testing is the process of putting different ads in front of a sample of your target audience and asking for feedback on them. You can run ad tests on an entire ad or specific aspects of it, and collect feedback on anything from how much the ad stands out to how believable they find it.

  Consumer surveys can provide information on when, where, why, how, and for what people shop, dine, live, work, and recreate. They can reveal attitudes toward your downtown and how those attitudes affect shopping and dining habits. Surveys also invite consumers to share their perspectives regarding the current and future economic health of a downtown or business district 

Concept testing is defined as a research method that involves asking customers questions about your concepts and ideas for a product or service before actually launching it. Thus, you can gauge your customers’ acceptance and their willingness to buy and therefore make critical decisions before the launch.

Mystery shopping is a type of market research that uses a secret shopper to act as a true customer to evaluate the customer experience in-person, over the phone, or online. The professional mystery shopper evaluates several different aspects of the customer experience which often include: Levels of service.

We partnered with a leading mobile/laptop/web survey software company (Dooblo) to build a survey software (Survey To Go) that has enables us, achieve the following;
• Makes CATI/CAPI/CAWI and data processing easier and more productive.
• We have developed a digital alternative of data collection by leveraging advances in mobile/web technologies and developing survey/data management systems.
• We have eliminated paper and added value through digital data collection processes
• Our Survey Design Software, creates simple to complex questionnaires and creates surveys quickly. 

 When collecting data using mobile devices (Smartphones/Tablets), our digital data collection platform allows for the following capabilities;
• Decrease error and increase Interviewer efficiency through alternative skip patterns
• Smartphones/Tablets are GPS enabled , making it possible to effectively see all Interviewers on a centralized map, quickly see where the routes an Interviewer has taken and easily identify where each Interview was performed.
• GPS location gives an "eye in the sky view" ability one needs to effectively manage a project.
• Tablets/Smartphones have multimedia functionality including voice recording, video and pictures.
• Once each interview is completed, it is automatically uploaded onto the IRS cloud server via GPRS/3G/4G mobile network allowing the Interviewer to concentrate on the next Interview, if internet connectivity is not available, the system will safely store the data and upload automatically once internet connectivity is available.